May
11th
Sun
11th
Despite the fact that some PR practitioners publicly state their allegiance to the Cluetrain Manifesto, real conversation is too time consuming for companies: their attention span is too short. Maybe someday, a decade from now, PR flacks will have evolved the new DNA needed to really change. An occasional mutant may pop up even today, but the corporate/pr firm hypocrisy is so general and contaminating to all it touches that even the most enlightened will find themselves turned, just like a well-meaning businessman will find him/herself involved in bribes after a few months in Russia or Pakistan: there is no option.