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If you’re relying on remnant inventory through ad networks, then you could argue that traffic is all that matters. But if you want to get serious about selling your own advertising at much higher rates, then it’s far better to capture a really strong audience that’s there because they buy in to the content, not because they like watching the train wreck. So in the long run I think TechCrunch is sacrificing credibility AND revenue on the altar of low quality page views.
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Arrington and Wired: Keyboards at dawn » mathewingram.com/work |