“ His site is designed to send you away to bring you back. The more often you hit his site to go somewhere else the more often you’ll return to go somewhere else again. You visit the Drudge Report more because you leave the Drudge Report more. This is one of the secrets to building traffic: The more you send people away the more they’ll come back. ”
Why the Drudge Report is one of the best designed sites on the web - (37signals) (it’s still one ugly site)
